Don’t neglect the baby boomer consumer

The pace of life may be speeding up, but more Americans than ever are slowing down. According to the U.S. Census Bureau, the number of Americans 65 and older is projected to nearly double by the middle of this century, when they will account for more than 20 percent of the population (in 1970, it was fewer than 10 percent). By 2050, 83.7 million Americans will be in that senior age group, compared with 43.1 million in 2012. > Read More