Coming out of school with degrees in journalism and marketing, maybe even picking up an MBA to boot, the typical new hire at any creative marketing agency is poised to change the world. They are certain they have ideas no one’s imagined and their new boss is a blowhard geezer who obviously doesn’t understand today’s digital marketing world. If only the early years of any fresh, out-of-school new hire were not wasted in a self-struggle to prove they are smart but were instead invested in learning valuable skills to ensure their career shines long term.
It brings to mind the 1994 movie “Swimming with Sharks,” where Buddy Ackerman states, “I was young too, I felt just like you. Hated authority, hated all my bosses, thought they were full of sh*t. Look, it’s like they say: If you’re not a rebel by the age of 20, you got no heart, but if you haven’t turned establishment by 30, you’ve got no brains.” So maybe agency managers can encourage new creative hires with a simple question: “What do you really want — to appear bright or to make a real impact for clients?” > Read More