Seven Tips For Keeping Your Cool In The Midst Of A PR Crisis

No one wants to deal with a PR crisis on their hands, but when it does happen, you’re better off being proactive instead of reactive. At the onset of a crisis, think about taking a step back and assessing the situation before taking any sudden actions. Most importantly, be honest and forthcoming about the situation: if you’re up front with your audience from the start, they’ll be more likely to remain your loyal fans and stick with you as you ride out the storm. > Read More