Measuring your return on investment is simple. Yet, it is one of the most commonly overlooked tactics to evaluate your marketing strategy. In order to use your marketing budget wisely, you should be tracking the amount of business that is generated by each dollar you spend.
Direct mail and email provide an easy way to measure this return because you can simply keep track of the number of certificates redeemed. Once you have this information, your Return On Investment (or ROI) is just a few calculations away.
Below are several easy-to-use calculators for both direct mail and email marketing. Please feel free to reach out if you would like any assistance.