Return on Investment estimating tools for direct mail and email marketing campaigns.
Measuring your return on investment is simple. The question to answer is not what it costs, since we publish all our prices, but what sales it produces over time. One result of more than 2 decades in direct mail print marketing is tons of research on response rates across many industries. We know a well-designed promotion, personally addressed and directly delivered has a very high response rate. Direct mail and email are easily measured by the number of certificates redeemed. So not only is it easy to judge the return on your marketing investment, we use this return on investment calculation for our 6-month Magic Pill marketing promise.
Below are several easy-to-use calculators for both direct mail and email marketing. Please feel free to call in if you would like any assistance.