When it comes to growing market share, one businesses’ gain is another’s loss. Using geofencing technology, we provide a unique opportunity to address a common marketing goal: to dominate your competitors and grow your business.
Reach your ideal potential customers based on where they go and the things they enjoy. Location-based mobile ads deliver customers, not just clicks.
What is geofencing?
Our geofencing advertising program delivers highly-targeted digital ads to potential customers based on places they go, such as your competitor’s locations, your own location, shopping districts, colleges, parks or events they attend.
By building a “virtual wall” around specific locations, we can seduce your rival’s patrons with targeted ads to bring them into your business. We elevate your brand by providing a full-service approach to create connections with potential customers—with location-based geofence solutions that include campaign planning, targeting, delivery, and measurement.
The best part? We’ll provide you with how many people walked into your business as a result of seeing these ads so you’ll be able to easily and accurately measure your return on marketing investment.
Moving Targets results show that customers are
more likely to visit in store after seeing an ad.
How geofencing works
Many of the apps on your phone transmit your location. Some, like the maps app, when you are using them, others, like your weather app, all the time. The bottom line, your smartphone transmits latitude and longitude coordinates. And access to these coordinates allows us to target users very accurately. With Geo-fencing, we can generate custom shapes as small as 100 meters on a map and then place ads in front of anyone who is within the shape or has visited inside the shape in the last 30 days.
A potential customer enters the geofenced location with a mobile device.
GPS technology captures their mobile ID.
The potential customer opens a browser or app on that mobile device.
The potential customer sees your ad on over 600,000 apps and websites.
Location-based technology opens up a world of possibilities for getting new customers with geofencing. Geofencing has been around for about ten years but, until recently, this technology was only available to larger brands and companies that could afford to spend $20,000 per month on advertising.
These days, local businesses with a much smaller budget can use the same powerful technology by working directly with Moving Targets.
TARGET YOUR AUDIENCE
Customizable Location-Based Advertising
We’ll draw virtual boundaries around individual buildings and locations that your target audience visits. This enables you to have stronger engagement possibilities and more accurately display your ads to relevant people.
Want to target students?
We can geo-fence the university.
Want to target shoppers?
Geo-fence the mall.
Want to target families with kids?
Geo-fence the park and community athletic fields.
Does everyone love your business?
Geo-fence people who drive down the street where you’re located.
Drive Traffic to Your Business
For your business to thrive, you need smarter ways to connect with people when they are on-the-go. Destination-based marketing is the future, and it means making your business the destination of nearby drivers. We’ll even track in real-time how many potential new customers engaged with your ads.
Marketing Options Include:
Moving Targets is proud to be a Waze Certified Agency Partner.