PAY-PER-CLICK ADVERTISING
We craft
compelling

pay-per-click campaigns.

In an ideal world, you’d have an unlimited budget allowing you to execute advertising campaigns on several different platforms – allocated evenly to reach people regardless of where they are in the buying cycle. Unfortunately, for many small businesses, it’s not in the cards. You might be asking: What benefits my business more, PPC advertising or Social Media advertising? However, the more pertinent question is, what are you trying to accomplish with your advertising campaign?

If the answer is generating leads and conversions at the lowest cost possible, PPC advertising is the platform for you.

423%

average traffic increase for clients who switch to our pay-per-click program

Google Ad Partner

Moving Targets is proud to be a certified Google Partner.

Social media advertising is an excellent way to interact with fans, generate brand awareness and promote content. It’s potential to grow your following is undeniable. However, when people are ready to make a purchase – they head to Google, not Facebook.

When you advertise on social media, you’re paying for ad space regardless of how your ads perform. This means that if you’re simply trying to generate online sales or increase web traffic on a limited ad budget, you can get more bang for your buck using PPC advertising.

PPC is regarded as a cost-effective way to reach your audience quickly due to it’s advanced targeting capabilities and the fact that you’re literally only charged “per click” that your ad receives. PPC is the most viable option for businesses who are predominantly interested in conversions.

Our PPC experts will target prospects who are actively seeking-out businesses like yours to make a purchase.

We work directly with you to define who may be searching for the products and/or services you have to offer to determine who will see your advertisements on Google. We’ll keep you informed every step of the way as we refine our strategy to gain conversions.

But enough about what we do…

A customer’s intent is everything

Get your brand, product or service in front of your prospects when they are ready to buy.

Our approach

Discovery.

We’ll learn about your goals.
Our goal at this time is to learn all about your business and discover what you hope to achieve by launching a Google advertising campaign. Whether you need to drive customers to your website, generate more online sales, grow your email list or promote a new product, this is when your strategist will determine the best plan of action for your campaign.

PLANNING.

We’ll devise a plan of attack.
After we’ve thoroughly assessed your business and online presence, we’ll tell you what we think your business needs and create a 90 day goal based on what you’ve told us. Then, your strategist will tell you exactly how they plan to achieve that goal.

EXECUTION.

We’ll take action.
We’ll begin performing keyword research and generating ad copy that will motivate your audience to act. Your team will also research your competitors’ ad strategy to see how other businesses in your industry are attracting customers. This is also where we’ll start the ongoing process of analysis – measuring our results and revising our strategy based on any trends we’re seeing.

Delivery.

We’ll show you results.
You’ll begin receiving periodic custom reports detailing how our Google ad strategy has paid-off. The reports will also outline your website from an analytical standpoint, highlighting where your website visitors typically come from, time spent on your website and devices used to view your website. If necessary, your strategist will provide you with a description of how we would like to move forward with your ad strategy based on our analyses and an estimation of how close we are to achieving your 90-day goal.
OUR SERVICES

Pay-Per-Click Advertising

Depending on your particular goals, there are a few ways that in which we can help your business grow using Google Ads. Here are some of the services we have to offer.

What can PPC do for your business?
01

Product promotion

We’ll inform people about the awesome stuff you have to offer.

We’ll show new and existing customers the products and services your business has available using Google advertisements.
02

List growth

We’ll increase the number of people on your customer email list.

We’ll encourage people who may be interested in your company to sign up for your email list using Google advertising. This will allow you to nurture your relationship with new customers and turn them into lifetime customers.
03

Drive traffic to your website

We’ll get people to visit your website.

We’ll increase traffic to your website using Google advertising, tracking each person who visits after searching for products and services that you have to offer.
04

Increase local visibility

We’ll show people in your area your ads when they make a relevant search.

When someone located near your business searches for a product or service that your business has to offer, we’ll ensure that they see an ad promoting services and products that are relevant to the keywords that were used in their search.
Get your free pay-per-click assessment today!