In an ideal world, you’d have an unlimited budget allowing you to execute advertising campaigns on several different platforms – allocated evenly to reach people regardless of where they are in the buying cycle. Unfortunately, for many small businesses, it’s not in the cards. You might be asking: What benefits my business more, PPC advertising or Social Media advertising? However, the more pertinent question is, what are you trying to accomplish with your advertising campaign?
If the answer is generating leads and conversions at the lowest cost possible, PPC advertising is the platform for you.
average traffic increase for clients who switch to our pay-per-click program
Moving Targets is proud to be a certified Google Partner.
Social media advertising is an excellent way to interact with fans, generate brand awareness and promote content. It’s potential to grow your following is undeniable. However, when people are ready to make a purchase – they head to Google, not Facebook.
When you advertise on social media, you’re paying for ad space regardless of how your ads perform. This means that if you’re simply trying to generate online sales or increase web traffic on a limited ad budget, you can get more bang for your buck using PPC advertising.
PPC is regarded as a cost-effective way to reach your audience quickly due to it’s advanced targeting capabilities and the fact that you’re literally only charged “per click” that your ad receives. PPC is the most viable option for businesses who are predominantly interested in conversions.
Our PPC experts will target prospects who are actively seeking-out businesses like yours to make a purchase.
We work directly with you to define who may be searching for the products and/or services you have to offer to determine who will see your advertisements on Google. We’ll keep you informed every step of the way as we refine our strategy to gain conversions.
But enough about what we do…
A customer’s intent is everything
Depending on your particular goals, there are a few ways that in which we can help your business grow using Google Ads. Here are some of the services we have to offer.
We’ll inform people about the awesome stuff you have to offer.
We’ll increase the number of people on your customer email list.
Drive traffic to your website
We’ll get people to visit your website.
Increase local visibility
We’ll show people in your area your ads when they make a relevant search.