The email marketing arena continues to transform rapidly amid recent research that has indicated the highest potential returns on investment in advertising can be found in this medium.
best practices
With so much expenditure being put into the marketing investments that will direct consumers and clientele to landing pages on a corporate website, one would only assume that businesses are putting forth an effort to optimize those endpoints.
Because of how quickly competition has grown in the email marketing space, small business owners need to ensure they are going above and beyond the call of duty in their campaigns.