Direct Marketing

Targeted advertising is a controversial topic for many marketers. While it can be effective in roping in customers new and old, some marketing decision-makers fear it may come off as invasive and even mildly creepy. However, new research by Fluent, reported on by Marketing Dive, found that when it comes to millennials, targeted content is more than welcome.

By John DiBacco Business Marketing

18 May: Millennials Welcome Targeted Ads

When it comes to millennials, targeted content is more than welcome.

By John DiBacco Email Marketing

12 Aug: Email Marketing Trends

The email marketing arena continues to transform rapidly amid recent research that has indicated the highest potential returns on investment in advertising can be found in this medium.