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Marketers are beginning to target a new cohort of young people: Generation Z.

By John DiBacco Business Marketing Social Media Marketing

05 Apr: Is your brand lit — or basic? Get to know Gen Z’s shopping behaviors

Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those…

You can market to Millennials but what about Gen. Z?

By John DiBacco Business Marketing

23 Feb: You can market to Millennials but what about Gen. Z?

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