Customers buy on emotion, not logic. Your marketing should tell why to buy your product or service, not what it can do.
Social Media Marketing
If the NFL and Amazon still use Direct Mail, why aren’t you? They see the value of direct mail – and you should too!
One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.