Follow this set of email best practices to replace harmful ones.
Email marketing is like a box of chocolates. Wait, no it’s not – wrong analogy.
As more companies begin to realize the value of email marketing, the volume of relevant campaigns have started to expand significantly, offering firms a wider range of beneficial opportunities to collect information on trends by way of best practices.
Of all the brand management and advertising avenues a company can take, email marketing may be the single most effective—and the single most misunderstood.