Case Study: Independence Charter Academy: A Comprehensive Digital Marketing Strategy

Prior to using Moving Targets’ services, Independence Charter Academy owned an outdated website, a Facebook page with little engagement, and no content or email marketing strategy.
See how we helped increase their brand awareness online and increase student enrollment!
Marketing Case Study

Challenge:

Independence Charter Academy is an alternative school environment for students in kindergarten through 12th grade in Helendale, California. They sought help from Moving Targets to improve their brand awareness online and increase student enrollment.

Prior to using Moving Targets’ services, Independence Charter Academy owned an outdated website, a Facebook page with little engagement, and no content or email marketing strategy.

Solution:

To start, Moving Targets developed a customized digital marketing plan that consisted of a combination of regular content marketing, Facebook advertising, email marketing, and a new website.

Keeping a consistent schedule of content is essential to building the school’s brand awareness and informing their audience about upcoming events and news. Independence Charter Academy provided us with photos, which were used to create engaging posts. Also, Facebook advertising was utilized to grow the audience on their page.

Our team redesigned a new tailor-made, 15-page website to provide information about their school, curriculum, and resources. An online form was added allowing visitors to submit their email address to inquire more about Independence Charter Academy.

Another key component in Independence Charter Academy’s strategy was incorporating email marketing. Moving Targets provided newsletter articles, which were sent monthly to the database.

Results:

After a year of managing Independence Charter Academy’s marketing, Moving Targets generated 25 new students resulting in $250,000. Also, the audience for the Facebook page has grown from 5-page likes (July 2018) to 137-page likes (April 2019) and continues to grow.

Want to create new customer relationships and maintain current ones? We can help! Moving Targets has been at the forefront of helping small businesses with print and digital media. Capture more customers and grow your business — contact us today!