Business Marketing
In this wild world of marketing trends, catch phrases and buzzwords, small-business owners might lose sight of which movements and opportunities actually come with some value.
Companies now generate, gather, store and analyze more data than ever before. This has put sales and marketing leaders in…
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape…
Since 1984, marketers, business owners and others have been striving to leverage Dr. Robert Cialdini’s landmark piece, “The Six Principles of Influence,” in their advertising and branding strategies.
Marketing professionals and business leaders must always choose their words carefully when crafting branded materials and advertising strategies.
Is it time to invest more in your marketing efforts?
A recent report showed that people are more likely to purchase when they’re targeted with multiple ads on multiple channels.