One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
Business Marketing
If you have space for networking groups to hold events, and you aren’t taking advantage of that, you’re missing a big opportunity to boost your business.
Does your marketing strategy take into account the predicted purchasing power of the Baby Boomer generation? If not, you’re missing out on a potential goldmine!
Marketing measurement and analysis is critical today in terms of real returns and profitability. The sheer affordability of direct mail, email and social media advertising can lure small business owners into a false sense of comfort surrounding this allocation of their marketing funds.
I’ve been asked many times over the years how we came up with the name “Moving Targets.” The story starts in the early nineties…
I recently got the opportunity to chat with veteran pizza industry consultant Michael Shepherd about the changing landscape of marketing for pizzerias.
Small enterprises are better equipped to offer a personalized, high-quality customer experience compared to their bigger counterparts.
How can you maximize your revenue while simultaneously making customers feel as if they’ve scored a good deal? One word: Anchoring.
Small business owners are busy people. Their to-do lists are composed of tasks related to all the different hats they wear, so it’s no wonder these responsibilities can quickly become intimidating. What are entrepreneurs like you to do?
For the vast majority of consumer-facing businesses, the holiday season means one thing: All systems go. It can be easy to get completely caught up in preparing your company for banner shopping days, but it’s also important to have a strategy in mind for what to do after this hectic time period has passed.