Did you know that loyal, repeat customers tend to be far more financially advantageous to businesses than new ones?
Business Marketing
Marketing automation has become one of the more commonly discussed topics in the advertising arena, as new technologies and techniques are offering professionals and businesses methods to modernize their brand management strategies.
With so much expenditure being put into the marketing investments that will direct consumers and clientele to landing pages on a corporate website, one would only assume that businesses are putting forth an effort to optimize those endpoints.
We devote a lot of words and time to social media, direct mail and email marketing, but it is important to sometimes take a step back and look at broader trends in the advertising arena.
Guest written by Michael Attias I have a great friend who will spend $5,000 on a new handbag. Fine clothes…
One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
If you have space for networking groups to hold events, and you aren’t taking advantage of that, you’re missing a big opportunity to boost your business.
Does your marketing strategy take into account the predicted purchasing power of the Baby Boomer generation? If not, you’re missing out on a potential goldmine!
Marketing measurement and analysis is critical today in terms of real returns and profitability. The sheer affordability of direct mail, email and social media advertising can lure small business owners into a false sense of comfort surrounding this allocation of their marketing funds.