The new year is traditionally a time of new beginnings. That being said, marketers at small and medium-sized automotive businesses might want to take a look in the rearview mirror to optimize their direct mail campaigns and start 2015 with a bang.
Direct Mail Marketing
The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize,…
Holiday catering can be a significant boon for restaurants, providing a way to boost sales and attract new customers as the end of the year approaches. However, if you don’t put a robust plan in place to handle the additional business or you fail to adequately promote your seasonal offerings, you run the risk of missing out on the profits that the holidays can yield.
The fifth annual Small Business Saturday will be held on Nov. 29, sandwiched between Black Friday and its online equivalent, Cyber Monday. The goal of the event is to recognize the economic importance of small businesses by encouraging consumers to support local startups and invest in their communities.
Direct mail can drive interest in your retail business.