You probably know that video content has immense power to enhance your marketing strategy. But with such a large number of videos battling to capture viewers’ attention, it’s getting harder to cut through the clutter. You need engagement, and video will help you captivate your audience. Motion graphic videos are a lesser-known marketing tool, so viewers are more likely to pay attention. These videos are one of the best ways to synthesize ideas and transmit your message, bringing your story to life uniquely and in a way that resonates with your audience.
Video allows you to harness the creative control that comes from the ability to create your world. With motion graphics, you’ll have a newfound power to control the narrative of your marketing in a unique and captivating way.
Motion graphics can include 2D animations, 3D renderings, or GIFS – and can include audio, voiceover, or sound effects. They can also incorporate technology like 360-degree video, Virtual Reality, or Augmented Reality. Simply put, video marketing is about putting graphic design to movement.
To get an idea of what makes video a captivating marketing tool, check out this simple motion graphic our team created to give pointers on using hashtags on Instagram.
No matter where your audience is, there are plenty of applications for motion graphics at all touchpoints:
> Promotional: Events, specials, case studies, testimonials, product reviews, new services
> Explainer videos: How-to’s, processes, tutorials, overviews of services
> Culture: Showcase your team, business, atmosphere, causes your organization supports
> Social: Engage followers on social channels such as Facebook, Instagram, Snapchat, etc. (These can be pure entertainment or educational)
> Sales material: Info about your company, products or services, presentations, anything a sales team regularly communicates with clients
The 6 Biggest Benefits of Motion Graphics
1.) Cohesive Business Image
Brand awareness is the real strength behind driving conversions. After all, if a customer has never heard of your business, how can they purchase from you? Video increases brand association by 139% and purchase intent by 97%.
There are virtually no limits to the ways in which you can incorporate your branding into your content with motion graphics. The script, music, colors, shapes and design elements can culminate in a potent impression. Simply being visual doesn’t cut it anymore in an oversaturated marketplace. You need to be instantly recognizable and make a lasting impression.
Example: By including NAPA’s logo and colors throughout the video, you can easily recognize their brand, regardless of when you start watching.
2.) Emotionally Captivating
Motion graphics trigger emotions. Because of the phenomenon called emotional contagion, we empathize with and mirror the feelings of the experiences we see depicted on screen. It is the same reason we may be scared by a horror movie or laugh at a comedy.
Video is the most effective way to communicate emotional stories. Music, voiceover, and vibrant visuals can all work together to set a mood while telling a story. All this without relying on actors, sets, timing and other live-action components that make it harder to control an outcome.
Example: We created this video for a client that taps tap into the powerful emotion of nostalgia
3) Easy Comprehension
Through visual storytelling, motion graphics videos can break down complicated information, delivering the message directly and succinctly. This can be especially beneficial for tutorials, processes, data and even abstract concepts.
Example: We use this video to quickly explain how our direct mail postcard service works
4) They’re a passive experience
Viewers don’t have to explore data, research or exert much mental energy – just hit play, sit back and relax. Even 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
Example: Learn about the power of direct mail with this quick video.
5) Can be repurposed & evergreen
Your videos can be disseminated in many places, helping you get more mileage from your campaign. You can send a video in an email broadcast, include it on your website or landing page, post it on social channels, and use it in an advertisement.
Example: We created this video for a pizzeria several years ago, but the content is still relevant and remains one of their more popular videos.
6) Quick Delivery
Short, entertaining videos are easy to digest. Today, this is more important than ever, being that our attention spans are seemingly shorter than ever. By combining audio and visuals, motion graphics take advantage of humans’ information-processing abilities, letting you say more with fewer words. What could take a 1,000-word article, can be depicted in a minute. A complicated process can be explained visually in 15 seconds. And due to their inherently visual nature, your message can still be heard without audio. It also affords you the opportunity to share more with your audience in less time.
Example: When a contractor asked us to explain the importance of spray-foam to their prospects, we turned it to motion graphics as a way to keep someone interested, while showing why it is essential.
If you’re interested in tapping into the power of video as part of your marketing strategy, let’s chat about your project, or check out our showreel below for ideas about how you can use motion graphics to promote your business.