It’s been a big few days for the small business world, with Black Friday kicking off holiday shopping for many and Small Business Saturday serving to remind consumers that “shopping small” is a great way to strengthen their local economies, give back to their communities and find unique gifts for their families, friends and co-workers while they’re at it.
For people who weren’t able to snag what they were looking for during sales at brick-and-mortar locations, Cyber Monday deals provide the perfect solution – and with many enterprises offering free shipping, the extra fees associated with making purchases online won’t present a problem for consumers who may otherwise have been deterred by such expenses.
Given that this banner holiday shopping weekend is drawing to a close, some small business owners may want to seize the opportunity to take a breather, but now isn’t the time. On the contrary, entrepreneurs should be doing quite the opposite – firing on all cylinders through those crucial first weeks of December to maximize sales before the year draws to a close and truly end 2014 with a bang.
Part of this effort involves taking a look at your holiday shopping sales records from Black Friday, Small Business Saturday and Cyber Monday to determine which products and services were the most popular. This type of analysis will provide a great indicator of which of your offerings are likely to prove most in demand this holiday shopping season – and, if necessary, you can adjust your stock orders accordingly. Ultimately, you don’t want to be caught unaware by a massive consumer desire for an item you find yourself simply unable to provide in sufficient quantities.
Using email and social media for a holiday shopping advantage
In a mobile device-obsessed world, it should come as no surprise that reaching out through email or social networking channels could prove particularly lucrative for SMB owners eager to attract the attention of customers. You might even consider running a seasonal promotion – for instance, an advent calendar of sorts that allows your followers to unlock a different deal every day.
Promoting limited-time sales in this fashion is a great way to keep patrons checking your site and social platforms at regular intervals, and also serves to provide an avenue through which you can show off new products and service offerings to people who may not otherwise have been aware of them. Looking for an option that requires less planning and a faster return? Offer flash sales to your email database for an instant boost in traffic.