Digital advertising and direct mail marketing may seem worlds apart, but the smartest marketers now know that, whatever medium they…
Email marketing is one of the most powerful tools available to entrepreneurs when it comes to attracting new clientele, converting them and retaining their business for longer periods of time.
While bigger business often have whole teams dedicated to tracking these metrics, SMBs often don’t have these kinds of resources. So, we’ve boiled down digital marketing metrics into a list of five must-track components.
Customers like to feel as though they are being seen and heard. It’s a simple concept that holds a lot of weight. As of late, this kind of marketing has been termed ‘customer-centric.’ This highly-literal label identifies marketing strategies where customers are the motive behind every step of content creation.
When businesses leverage marketing in the correct way, customer loyalty will follow.
What components make up the customer experience for marketers?
Leverage customer experience know-how for marketing success.