By John DiBacco Direct Mail Marketing 29 May: Direct mail’s last laugh: Nordstrom and the danger of marketing trends Last week, co-president Erik Nordstrom admitted that the brand recently abandoned the use of direct mail in promoting its loyalty program. Results show that following marketing trends may not always be the way to go.
By John DiBacco Business Marketing Social Media Marketing 08 Dec: Digital marketing trends to watch for in 2018
