Since 1984, marketers, business owners and others have been striving to leverage Dr. Robert Cialdini’s landmark piece, “The Six Principles of Influence,” in their advertising and branding strategies.
Marketing professionals and business leaders must always choose their words carefully when crafting branded materials and advertising strategies.
Emotions are a powerful tool in marketing, take advantage of them in your content!
One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
How can you maximize your revenue while simultaneously making customers feel as if they’ve scored a good deal? One word: Anchoring.
The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize,…