With the (growing) number of social media platforms available, how can you figure out which platforms will give you the best ROI?
social media marketing
What emotion comes to mind when you think about marketing your small business: Frustration? Confusion? Anxiety? Envy? These days, owners…
Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those…
Another new year is upon us, and 2017 promises to bring an ever-increasing number of social media developments that’ll reshape…
Pinterest is far from the top of the social media marketing pyramid, but it is worth a discussion among advertisers.
Content is a word that might have been used a few too many times in the past few years, and it would be tough to identify an individual who still associates the term with a feeling of relative happiness and comfort as a result.
Social media continues to be a hot-and-cold topic for marketers in virtually every industry, as the conversion, click through and engagement rates have been difficult to pin down at best.