We devote a lot of words and time to social media, direct mail and email marketing, but it is important to sometimes take a step back and look at broader trends in the advertising arena.
Business Marketing
Guest written by Michael Attias I have a great friend who will spend $5,000 on a new handbag. Fine clothes…
One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
If you have space for networking groups to hold events, and you aren’t taking advantage of that, you’re missing a big opportunity to boost your business.
Does your marketing strategy take into account the predicted purchasing power of the Baby Boomer generation? If not, you’re missing out on a potential goldmine!
Marketing measurement and analysis is critical today in terms of real returns and profitability. The sheer affordability of direct mail, email and social media advertising can lure small business owners into a false sense of comfort surrounding this allocation of their marketing funds.
I’ve been asked many times over the years how we came up with the name “Moving Targets.” The story starts in the early nineties…
I recently got the opportunity to chat with veteran pizza industry consultant Michael Shepherd about the changing landscape of marketing for pizzerias.
Small enterprises are better equipped to offer a personalized, high-quality customer experience compared to their bigger counterparts.