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From local pizzerias to Fortune 500 companies, direct mail marketing has been a solid workhorse, holding its own against its digital counterparts. Now, creative new concepts and changes in technology are further helping direct mail redefine its image for easily distracted consumers in the age of the smartphone.
If widespread email blasts are on their way out, what type of messaging constitutes the future of the medium? There are two approaches that companies should aim to use: targeted and trigger-based.
If you’re thinking of launching a contest, but aren’t sure how, here are a few Twitter contest ideas that restaurants can use as a jumping-off point.
Hashtags may be the difference between a successful, traffic-generating social campaign and an effort that falls flat.
Even if you haven’t seen the statistics, you’ve probably picked up on the fact that mobile device usage is rising. So, what does this state of affairs mean for email marketing?
I recently got the opportunity to chat with veteran pizza industry consultant Michael Shepherd about the changing landscape of marketing for pizzerias.