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I’ve been asked many times over the years how we came up with the name “Moving Targets.” The story starts in the early nineties…
The question of what to measure on social media is a complex one. Although many people assume there must be a one-size-fits-all answer, a single definitive solution that will offer the maximum possible benefits to every company using social media doesn’t actually exist.
From local pizzerias to Fortune 500 companies, direct mail marketing has been a solid workhorse, holding its own against its digital counterparts. Now, creative new concepts and changes in technology are further helping direct mail redefine its image for easily distracted consumers in the age of the smartphone.
If widespread email blasts are on their way out, what type of messaging constitutes the future of the medium? There are two approaches that companies should aim to use: targeted and trigger-based.
If you’re thinking of launching a contest, but aren’t sure how, here are a few Twitter contest ideas that restaurants can use as a jumping-off point.
Hashtags may be the difference between a successful, traffic-generating social campaign and an effort that falls flat.