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Even if you haven’t seen the statistics, you’ve probably picked up on the fact that mobile device usage is rising. So, what does this state of affairs mean for email marketing?
I recently got the opportunity to chat with veteran pizza industry consultant Michael Shepherd about the changing landscape of marketing for pizzerias.
Drinking and social media go hand in hand. From blurry selfies of car bombs to filtered Instagram photos of your craft cocktail, chronicling your night out has become normal behavior. As a small business owner, you don’t have time to commit to every social network out there, and you don’t need to.
The results of a poll provided more credence to the school of thought that email marketing continues to hold its own in an age of social media and mobility.
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
In 2015, personalization and customization tactics are likely to pick up even more steam with the help of social media.