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Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
In 2015, personalization and customization tactics are likely to pick up even more steam with the help of social media.
If you’re struggling to humanize your auto shop on social media, these six tips should get you on the right track.
Let’s say you’ve been delaying optimizing your online presence. It’s uncharted territory for you, so it’s natural to be weary and even doubt whether you’ll be successful there. Still, with a larger and larger percentage of your customer base being glued to mobile devices, you know you can’t afford to not be active online. So, what do you do when learning to navigate the social media landscape feels like a full-time job?
You’ve read the articles, seen the studies and are very much aware of the power of email-based marketing – so why aren’t your company’s promotional emails having more of an effect?
Whether your small business operations are in tip-top shape going into 2015 or you’re anticipating a scramble to get everything done on time, resolve to engage in smarter email marketing for your restaurant next year by keeping these aspects in mind.