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If you’re struggling to humanize your auto shop on social media, these six tips should get you on the right track.
Let’s say you’ve been delaying optimizing your online presence. It’s uncharted territory for you, so it’s natural to be weary and even doubt whether you’ll be successful there. Still, with a larger and larger percentage of your customer base being glued to mobile devices, you know you can’t afford to not be active online. So, what do you do when learning to navigate the social media landscape feels like a full-time job?
You’ve read the articles, seen the studies and are very much aware of the power of email-based marketing – so why aren’t your company’s promotional emails having more of an effect?
Whether your small business operations are in tip-top shape going into 2015 or you’re anticipating a scramble to get everything done on time, resolve to engage in smarter email marketing for your restaurant next year by keeping these aspects in mind.
The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
I recently sat down with DJ Kepler, our eMarketing manager here at Moving Targets, about how small and medium-sized businesses should go about optimizing their email marketing for Valentine’s Day, how to connect beyond the inbox and the idea that the KIS (“keep it simple”) approach is best when crafting email content.