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You’ve read the articles, seen the studies and are very much aware of the power of email-based marketing – so why aren’t your company’s promotional emails having more of an effect?
Whether your small business operations are in tip-top shape going into 2015 or you’re anticipating a scramble to get everything done on time, resolve to engage in smarter email marketing for your restaurant next year by keeping these aspects in mind.
The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
I recently sat down with DJ Kepler, our eMarketing manager here at Moving Targets, about how small and medium-sized businesses should go about optimizing their email marketing for Valentine’s Day, how to connect beyond the inbox and the idea that the KIS (“keep it simple”) approach is best when crafting email content.
Small enterprises are better equipped to offer a personalized, high-quality customer experience compared to their bigger counterparts.
We recently chatted with DJ Kepler, eMarketing manager at Moving Targets, about why social media isn’t a threat to email’s future and the importance of optimizing email for mobile devices.