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The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
I recently sat down with DJ Kepler, our eMarketing manager here at Moving Targets, about how small and medium-sized businesses should go about optimizing their email marketing for Valentine’s Day, how to connect beyond the inbox and the idea that the KIS (“keep it simple”) approach is best when crafting email content.
Small enterprises are better equipped to offer a personalized, high-quality customer experience compared to their bigger counterparts.
We recently chatted with DJ Kepler, eMarketing manager at Moving Targets, about why social media isn’t a threat to email’s future and the importance of optimizing email for mobile devices.
In many ways, the subject line acts as the make-or-break linchpin of an email marketing campaign. With this in mind, here are some tips on how to perfect the email subject line in order to maximize click rates, increase engagement among recipients and bolster campaign ROI.
Branded as “The inbox that works for you,” Gmail’s new Inbox feature is currently in beta and promises users “a fresh start that goes beyond email to help you get back to what matters,” according to its Web page.