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In many ways, the subject line acts as the make-or-break linchpin of an email marketing campaign. With this in mind, here are some tips on how to perfect the email subject line in order to maximize click rates, increase engagement among recipients and bolster campaign ROI.
Branded as “The inbox that works for you,” Gmail’s new Inbox feature is currently in beta and promises users “a fresh start that goes beyond email to help you get back to what matters,” according to its Web page.
I sat down with our CEO, Jay Siff, to discuss direct mail’s position in the current marketing landscape as well as what’s in the cards for the channel in 2015 and beyond.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.
How can you maximize your revenue while simultaneously making customers feel as if they’ve scored a good deal? One word: Anchoring.