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I sat down with our CEO, Jay Siff, to discuss direct mail’s position in the current marketing landscape as well as what’s in the cards for the channel in 2015 and beyond.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.
How can you maximize your revenue while simultaneously making customers feel as if they’ve scored a good deal? One word: Anchoring.
Zomato, a restaurant discovery service based in India, has acquired the restaurant recommendation site Urbanspoon. It’s the first foray into…
Amid the hustle and bustle of the holiday season and the rush to get all necessary tasks – both professional and personal – completed before the ball drops, marketers may forget the fact that there’s a whole new year waiting after December for which they ought to strategize sooner rather than later.