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Zomato, a restaurant discovery service based in India, has acquired the restaurant recommendation site Urbanspoon. It’s the first foray into…
Amid the hustle and bustle of the holiday season and the rush to get all necessary tasks – both professional and personal – completed before the ball drops, marketers may forget the fact that there’s a whole new year waiting after December for which they ought to strategize sooner rather than later.
Small business owners are busy people. Their to-do lists are composed of tasks related to all the different hats they wear, so it’s no wonder these responsibilities can quickly become intimidating. What are entrepreneurs like you to do?
Social platforms are a great way to engage in interactive communications with existing customers, reach out to prospective new clients and cement your position as a key player within your industry. In fact, social networking has proven to be such a useful medium that some people claim SMBs don’t even need to rely on their own websites anymore.
Have you ever heard of Snapchat? Does your company have an account? If you’re looking to market to a younger, more plugged-in demographic, you should be answering “Yes” to both of those questions
Social networking can be a valuable marketing tool for businesses and brands, but the medium doesn’t come without its pitfalls.