Owners of small and medium-sized businesses who are eager to take their marketing efforts to the next level have a plethora of options to choose from.
Despite only having been in existence for a few years, social media sites – particularly front-runner Facebook and runner-up Twitter – have become a de rigueur part of most companies’ marketing portfolios. Social platforms are a great way to engage in interactive communications with existing customers, reach out to prospective new clients and cement your position as a key player within your industry. In fact, social networking has proven to be such a useful medium that some people claim SMBs don’t even need to rely on their own websites anymore.
A company blog still has value
Although social media-based outreach should be a core component of your marketing strategy, don’t overlook the option of maintaining a company blog as a good supplement to your efforts. Show off your company’s personality by using your blog to introduce customers to the faces behind your firm, as well as providing details about new products, special offers and upcoming sales. Your blog isn’t likely to drive significant traffic to your website on its own, but if you use social media to advertise new posts, you can expect a boost in readership. If the content is sufficiently compelling, people might bookmark your blog and return to the site periodically to catch up on what’s new.
Blogging doesn’t just drive traffic
In addition to attracting more eyes to your website, your company blog is also a great way for you and your colleagues with industry experience to share your knowledge and establish yourselves as “people to know.” Regularly authoring blog posts will help you hone your skills as a writer and will likely go a long way in terms of establishing your brand as a valuable and trusted resource.
Lastly, blogs – not unlike social sites – are a great way to kindle conversations with customers. The comments section can become a lively discussion forum, especially if you close your posts with open-ended questions that you encourage your readers to answer. After all, everyone loves to share their opinion and contribute their two cents. Be sure to monitor blog comments so you can respond as you see fit and truly cultivate an enriching back and forth.
CMO, Moving Targets