Small businesses are constantly looking for ways to be more visible to potential customers. However, many companies do not invest…
Marketing automation has become one of the more commonly discussed topics in the advertising arena, as new technologies and techniques are offering professionals and businesses methods to modernize their brand management strategies.
With so much expenditure being put into the marketing investments that will direct consumers and clientele to landing pages on a corporate website, one would only assume that businesses are putting forth an effort to optimize those endpoints.
Businesses can quickly begin to think that email marketing is so simple that virtually anyone can do it right, and this is not necessarily a sign of ignorance so much as a normal line of thought given its general characteristics.
If you launch a direct mail campaign and drum up some new business as a result, then that means the campaign was a success, right? Not necessarily.
Although digital advertising has seemingly taken over the marketing and branding realms, many businesses continue to leverage strategies that involve print assets, and this is certainly a good thing.
The modern consumer, and corporate purchaser for that matter, is a bit more demanding in her expectations of brands when viewing marketing and sales content.
Companies continue to embark on novel and traditional marketing strategies to gain more visibility in their industries, drive the retention of loyal customers and maintain a strong stature despite constant changes in consumer preferences and demands.
Today’s advertising market is far more robust, diverse and saturated than virtually any other time in the past, largely thanks to the prevalence of new digital platforms, solutions and strategies.
The more targeted a marketing campaign, the greater the revenue opportunity associated with it.