One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
Social media marketing has become a bit more popular in the past year, with companies beginning to invest more in these campaigns given the advancement of platforms and stronger reception of the medium among prospects and customers.
As more companies begin to realize the value of email marketing, the volume of relevant campaigns have started to expand significantly, offering firms a wider range of beneficial opportunities to collect information on trends by way of best practices.
Social media marketing is still somewhat of a question mark for many companies, as the best practices of these strategies are still in a state of flux, and many are beginning to wonder if the medium is ever going to be easy to use for advertising initiatives.
Direct mail marketing is far from being the most widely discussed, cutting-edge form of advertising today, but it is certainly still an effective medium through which businesses can gain visibility and improve conversion rates.
If you have space for networking groups to hold events, and you aren’t taking advantage of that, you’re missing a big opportunity to boost your business.
Does your marketing strategy take into account the predicted purchasing power of the Baby Boomer generation? If not, you’re missing out on a potential goldmine!