Digital advertising and direct mail marketing may seem worlds apart, but the smartest marketers now know that, whatever medium they…
Email marketing is one of the most powerful tools available to entrepreneurs when it comes to attracting new clientele, converting them and retaining their business for longer periods of time.
Customers like to feel as though they are being seen and heard. It’s a simple concept that holds a lot of weight. As of late, this kind of marketing has been termed ‘customer-centric.’ This highly-literal label identifies marketing strategies where customers are the motive behind every step of content creation.
Consumers’ interests are shifting to reflect to modern business climate, and marketers need to address these changes.