If you’re thinking of launching a contest, but aren’t sure how, here are a few Twitter contest ideas that restaurants can use as a jumping-off point.
social media marketing
Hashtags may be the difference between a successful, traffic-generating social campaign and an effort that falls flat.
I recently got the opportunity to chat with veteran pizza industry consultant Michael Shepherd about the changing landscape of marketing for pizzerias.
Drinking and social media go hand in hand. From blurry selfies of car bombs to filtered Instagram photos of your craft cocktail, chronicling your night out has become normal behavior. As a small business owner, you don’t have time to commit to every social network out there, and you don’t need to.
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
In 2015, personalization and customization tactics are likely to pick up even more steam with the help of social media.
Let’s say you’ve been delaying optimizing your online presence. It’s uncharted territory for you, so it’s natural to be weary and even doubt whether you’ll be successful there. Still, with a larger and larger percentage of your customer base being glued to mobile devices, you know you can’t afford to not be active online. So, what do you do when learning to navigate the social media landscape feels like a full-time job?
The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.