From local pizzerias to Fortune 500 companies, direct mail marketing has been a solid workhorse, holding its own against its digital counterparts. Now, creative new concepts and changes in technology are further helping direct mail redefine its image for easily distracted consumers in the age of the smartphone.
Direct Mail Marketing
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
I sat down with our CEO, Jay Siff, to discuss direct mail’s position in the current marketing landscape as well as what’s in the cards for the channel in 2015 and beyond.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.
Small business owners are busy people. Their to-do lists are composed of tasks related to all the different hats they wear, so it’s no wonder these responsibilities can quickly become intimidating. What are entrepreneurs like you to do?
Many people are aware that this year, Hanukkah begins Dec. 16 and Kwanzaa starts Dec. 26, while Christmas, as always, takes place Dec. 25. But how about less familiar holidays such as Poinsettia Day, International Children’s Day and Bake Cookies Day?
The new year is traditionally a time of new beginnings. That being said, marketers at small and medium-sized automotive businesses might want to take a look in the rearview mirror to optimize their direct mail campaigns and start 2015 with a bang.
The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize,…
Holiday catering can be a significant boon for restaurants, providing a way to boost sales and attract new customers as the end of the year approaches. However, if you don’t put a robust plan in place to handle the additional business or you fail to adequately promote your seasonal offerings, you run the risk of missing out on the profits that the holidays can yield.
The fifth annual Small Business Saturday will be held on Nov. 29, sandwiched between Black Friday and its online equivalent, Cyber Monday. The goal of the event is to recognize the economic importance of small businesses by encouraging consumers to support local startups and invest in their communities.