Social media remains one of the more important components of brand initiatives, and this is only going to continue becoming more apparent and intensified as the years progress.
Social Media Marketing
Mobile marketing is not quite king of the proverbial hill, but it is certainly beginning to take up higher rates of traffic with the passing of each year.
As with all social media sites, there is a series of “don’ts” associated with corporate Instagram accounts that companies of all sizes would do well to follow.
Social advertising has been around since the inception of social media, however it is quickly becoming one of the fastest and least inexpensive ways to reach potential customers in a direct, targeted manner.
Here are some Instagram tips for auto shops that will help you get the most out of your business account.
The question of what to measure on social media is a complex one. Although many people assume there must be a one-size-fits-all answer, a single definitive solution that will offer the maximum possible benefits to every company using social media doesn’t actually exist.
If you’re thinking of launching a contest, but aren’t sure how, here are a few Twitter contest ideas that restaurants can use as a jumping-off point.
Hashtags may be the difference between a successful, traffic-generating social campaign and an effort that falls flat.
Drinking and social media go hand in hand. From blurry selfies of car bombs to filtered Instagram photos of your craft cocktail, chronicling your night out has become normal behavior. As a small business owner, you don’t have time to commit to every social network out there, and you don’t need to.
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.