Drinking and social media go hand in hand. From blurry selfies of car bombs to filtered Instagram photos of your craft cocktail, chronicling your night out has become normal behavior. As a small business owner, you don’t have time to commit to every social network out there, and you don’t need to.
Social Media Marketing
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
In 2015, personalization and customization tactics are likely to pick up even more steam with the help of social media.
If you’re struggling to humanize your auto shop on social media, these six tips should get you on the right track.
Let’s say you’ve been delaying optimizing your online presence. It’s uncharted territory for you, so it’s natural to be weary and even doubt whether you’ll be successful there. Still, with a larger and larger percentage of your customer base being glued to mobile devices, you know you can’t afford to not be active online. So, what do you do when learning to navigate the social media landscape feels like a full-time job?
The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.
Zomato, a restaurant discovery service based in India, has acquired the restaurant recommendation site Urbanspoon. It’s the first foray into…
Social platforms are a great way to engage in interactive communications with existing customers, reach out to prospective new clients and cement your position as a key player within your industry. In fact, social networking has proven to be such a useful medium that some people claim SMBs don’t even need to rely on their own websites anymore.