In 2015, personalization and customization tactics are likely to pick up even more steam with the help of social media.
Social Media Marketing
If you’re struggling to humanize your auto shop on social media, these six tips should get you on the right track.
Let’s say you’ve been delaying optimizing your online presence. It’s uncharted territory for you, so it’s natural to be weary and even doubt whether you’ll be successful there. Still, with a larger and larger percentage of your customer base being glued to mobile devices, you know you can’t afford to not be active online. So, what do you do when learning to navigate the social media landscape feels like a full-time job?
The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.
Zomato, a restaurant discovery service based in India, has acquired the restaurant recommendation site Urbanspoon. It’s the first foray into…
Social platforms are a great way to engage in interactive communications with existing customers, reach out to prospective new clients and cement your position as a key player within your industry. In fact, social networking has proven to be such a useful medium that some people claim SMBs don’t even need to rely on their own websites anymore.
Have you ever heard of Snapchat? Does your company have an account? If you’re looking to market to a younger, more plugged-in demographic, you should be answering “Yes” to both of those questions
Social networking can be a valuable marketing tool for businesses and brands, but the medium doesn’t come without its pitfalls.