Social platforms are a great way to engage in interactive communications with existing customers, reach out to prospective new clients and cement your position as a key player within your industry. In fact, social networking has proven to be such a useful medium that some people claim SMBs don’t even need to rely on their own websites anymore.
Social Media Marketing
Have you ever heard of Snapchat? Does your company have an account? If you’re looking to market to a younger, more plugged-in demographic, you should be answering “Yes” to both of those questions
Social networking can be a valuable marketing tool for businesses and brands, but the medium doesn’t come without its pitfalls.
So, you want to create a social media marketing strategy. The idea may seem intimidating, but in this day and age, not having a social presence could actually end up doing your company more harm than good.
It’s been a big few days for the small business world, with Black Friday kicking off seasonal shopping for many citizens and Small Business Saturday serving to remind consumers that “shopping small” is a great way to strengthen their local economies, give back to their communities and find unique gifts.
The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize,…
Holiday catering can be a significant boon for restaurants, providing a way to boost sales and attract new customers as the end of the year approaches. However, if you don’t put a robust plan in place to handle the additional business or you fail to adequately promote your seasonal offerings, you run the risk of missing out on the profits that the holidays can yield.
Gift cards are great holiday present ideas for numerous reasons. There’s no obvious downside to providing this option to shoppers this winter, but how should your small business go about promoting the offering?
The fifth annual Small Business Saturday will be held on Nov. 29, sandwiched between Black Friday and its online equivalent, Cyber Monday. The goal of the event is to recognize the economic importance of small businesses by encouraging consumers to support local startups and invest in their communities.
Marketing through Facebook can give some unique advantages to your restaurant.