The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
Social Media Marketing
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.
Zomato, a restaurant discovery service based in India, has acquired the restaurant recommendation site Urbanspoon. It’s the first foray into…
Social platforms are a great way to engage in interactive communications with existing customers, reach out to prospective new clients and cement your position as a key player within your industry. In fact, social networking has proven to be such a useful medium that some people claim SMBs don’t even need to rely on their own websites anymore.
Have you ever heard of Snapchat? Does your company have an account? If you’re looking to market to a younger, more plugged-in demographic, you should be answering “Yes” to both of those questions
Social networking can be a valuable marketing tool for businesses and brands, but the medium doesn’t come without its pitfalls.
So, you want to create a social media marketing strategy. The idea may seem intimidating, but in this day and age, not having a social presence could actually end up doing your company more harm than good.
It’s been a big few days for the small business world, with Black Friday kicking off seasonal shopping for many citizens and Small Business Saturday serving to remind consumers that “shopping small” is a great way to strengthen their local economies, give back to their communities and find unique gifts.
The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize,…