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Guest written by Michael Attias I have a great friend who will spend $5,000 on a new handbag. Fine clothes…
Direct mail marketing has appeared to fall out of the limelight in the past few years, with advertisers seemingly believing that digital ventures are the only ones that matter today.
Social media remains the youngest of the digital marketing ventures out there, which is likely why so many platforms are still working gain their footing in the advertising realm.
Email marketing is like a box of chocolates. Wait, no it’s not – wrong analogy.
There is a fine line between a successful email marketing campaign and one that does nothing but tarnish the reputation and image of the brand involved, and advertisers might be surprised just how easily they can land on the wrong side.