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If you launch a direct mail campaign and drum up some new business as a result, then that means the campaign was a success, right? Not necessarily.
Although digital advertising has seemingly taken over the marketing and branding realms, many businesses continue to leverage strategies that involve print assets, and this is certainly a good thing.
Because social media is among the newest mediums used by marketers for branding purposes, there are plenty of kinks still to be worked out in this arena.
The modern consumer, and corporate purchaser for that matter, is a bit more demanding in her expectations of brands when viewing marketing and sales content.
Despite the fact that other forms of digital advertising and brand management mediums have taken up more headlines in the past few years, email marketing is still every bit as useful and advantageous as it ever was.
Direct mail marketing did not seem to be a sustainable medium when search engine optimization and other digital advertising strategies began to come into style, as it appeared as though the brand management arena was decisively flocking into the online world.