When done right, a direct mail piece can be fridge-worthy: recipients are so attracted by the graphic design that they stick it on their fridge to see everyday.
design
Marketers and small business owners need to recognize the fact that advertising success is all contained within the details.
With so much expenditure being put into the marketing investments that will direct consumers and clientele to landing pages on a corporate website, one would only assume that businesses are putting forth an effort to optimize those endpoints.