The modern consumer, and corporate purchaser for that matter, is a bit more demanding in her expectations of brands when viewing marketing and sales content.
small business marketing
Despite the fact that other forms of digital advertising and brand management mediums have taken up more headlines in the past few years, email marketing is still every bit as useful and advantageous as it ever was.
Direct mail marketing did not seem to be a sustainable medium when search engine optimization and other digital advertising strategies began to come into style, as it appeared as though the brand management arena was decisively flocking into the online world.
Companies continue to embark on novel and traditional marketing strategies to gain more visibility in their industries, drive the retention of loyal customers and maintain a strong stature despite constant changes in consumer preferences and demands.
Direct mail marketing is still a crucial component of comprehensive branding initiatives, as so many consumers continue to respond well to business correspondence sent through this medium.
Today’s advertising market is far more robust, diverse and saturated than virtually any other time in the past, largely thanks to the prevalence of new digital platforms, solutions and strategies.
One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
Social media marketing has become a bit more popular in the past year, with companies beginning to invest more in these campaigns given the advancement of platforms and stronger reception of the medium among prospects and customers.
Social media marketing has really yet to gain its footing, as so many new techniques, practices, solutions and platforms are…
As more companies begin to realize the value of email marketing, the volume of relevant campaigns have started to expand significantly, offering firms a wider range of beneficial opportunities to collect information on trends by way of best practices.