In an increasingly digitalized world, the printing industry has been in a constant state of flux, but that doesn’t mean you should abandon direct mail as a core feature of your marketing campaign.
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The email marketing arena continues to transform rapidly amid recent research that has indicated the highest potential returns on investment in advertising can be found in this medium.
Marketing automation has become one of the more commonly discussed topics in the advertising arena, as new technologies and techniques are offering professionals and businesses methods to modernize their brand management strategies.
Social media has been hailed as one of the more powerful communication tools the world has ever seen, and evidence of this assertion can be found in virtually every region today.
Social media marketing might be the hottest area of digital advertising when it comes to innovation, growth in adoption rates…
Direct mail marketing has appeared to fall out of the limelight in the past few years, with advertisers seemingly believing that digital ventures are the only ones that matter today.
There is a fine line between a successful email marketing campaign and one that does nothing but tarnish the reputation and image of the brand involved, and advertisers might be surprised just how easily they can land on the wrong side.
Businesses can quickly begin to think that email marketing is so simple that virtually anyone can do it right, and this is not necessarily a sign of ignorance so much as a normal line of thought given its general characteristics.
As more companies begin to realize that direct mail marketing never really did lose ground in its ability to increase brand visibility and convert new prospect, campaigns are gaining in prevalence across industries.
Because social media is among the newest mediums used by marketers for branding purposes, there are plenty of kinks still to be worked out in this arena.