November 24, 2025 • Jenifer Palko, Sr. Graphic Designer
7 Smart Ways Non-Retail Businesses Can Attract Customers on Black Friday
When most people think of Black Friday, they picture packed retail stores, long checkout lines, and significant product discounts. But Black Friday isn’t just for retail—it’s a massive opportunity for service-based and non-retail businesses to generate new bookings, reward loyal customers, and stand out during one of the busiest shopping weekends of the year. Here are seven creative and profitable Black Friday ideas inspired by the strategies in our guide.
1. “Book Now, Use Later” Deals
You don’t need to slash prices to encourage bookings. Instead, offer special deals that customers can purchase now and redeem later. This approach boosts your revenue upfront while filling your schedule in the slower months ahead.
Examples:
- Buy a service now → receive a free upgrade later
- Prepay for 3 sessions → get the 4th free
- Book a January appointment today → get a bonus add-on
This tactic works especially well for spas, salons, fitness coaches, medical practices, auto services, and photographers.
2. Offer Add-Ons Instead of Discounts
Instead of lowering prices, increase value. A small add-on can dramatically boost perceived value without cutting into your profit margins.
Examples:
- Massage therapist → free aromatherapy or +10 minutes
- Auto shop → free tire rotation or car wash
- Nail tech → free nail art accent
- Dog groomer → free bandana
Customers love bonuses—and they keep your pricing strong.
3. Create Limited-Edition Experiences
Design a service that’s only available during Black Friday weekend. The exclusivity alone creates urgency.
Examples:
- Photography studio → Mini holiday portrait sessions
- Spa → Cozy Winter Glow treatment
- Fitness studio → Bring-a-Friend Black Friday class pass
- Mechanics → Winter Safety Check + Hot Cocoa Bar
These special experiences feel festive, fun, and seasonal—perfect for the holiday mood.
4. Partner With Another Local Business
Collaboration is one of the easiest ways to expand your reach—team up with another local business to cross-promote and attract new clients.
Examples:
- Photographer + florist
- Auto shop + coffee shop
- Dog groomer + pet bakery
- Personal trainer + smoothie bar
Both businesses benefit—and one great partnership can spark long-term customer loyalty.
5. Run a High-Value Giveaway
Giveaways drive engagement, email sign-ups, and social media growth during a time when shoppers are already highly active.
Examples:
- Free service voucher
- Year-long membership
- Premium upgrade
- Holiday gift basket
Just make sure your entry rules help you grow—ask for email sign-ups, follows, or shares.
6. Gift Card Bonuses
People love giving experiences as gifts. Sweeten the deal by offering a bonus gift card or perk when customers purchase one.
Examples:
- Buy a $100 gift card → get a $20 bonus
- Buy a service → get a gift card to give as a gift
- Create “Duo Packages” for couples, friends, or parents
Gift card promotions are one of the easiest—and most profitable—Black Friday strategies for service businesses.
7. Host a Client Appreciation Day
Sometimes the best Black Friday strategy is simply making your clients feel valued. A small celebration can set your business apart during a chaotic shopping weekend.
Examples:
- Complimentary coffee, cider, or snacks
- Surprise mini-gifts for booked appointments
- Behind-the-scenes studio tours
- After-hours open house event
Customers remember how you make them feel—and thoughtful touches build loyalty.
Final Thoughts
Black Friday doesn’t just belong to big-box stores. With the right strategy, any non-retail business can tap into the excitement and see significant results—without relying on dramatic discounts.
Turn Black Friday into a brand-building moment!
Let us help you stand out this holiday season!
