We’ve said it a million times but it still rings true: Marketing can be a complicated task. However, it doesn’t have to be. Running a small business is stressful as it is, and there is no reason your marketing strategy should be an added pressure.
The ultimate goal of marketing is to build authentic relationships with your audience. Overcomplicating your marketing approach can make it easy to lose sight of this. In order to stay on target and reduce some stress in your life, we have created a list of easy ways to simplify your marketing plan. From refocusing on the most important platforms to making the most of your content, let’s take a look at how to make your marketing simple:
1. Focus on successful platforms:
There are so many different channels for marketing material today. But just because there are a lot of options does not mean you have to capitalize on every one. Take a serious look at all of your marketing platforms and be honest about which ones are effective and which ones are missing the mark, explained Daily Worth. It is better to have high-level marketing on two platforms than mediocre marketing on ten. The cuts may seem excessive at first but they will ultimately help optimize and simplify your marketing strategy. According to Search Engine Land, 80 percent of your best results from marketing come from 20 percent of your material. Try to pinpoint that 20 percent and stick with it. This will not only improve your marketing but also simplify the process for your business.
2. Target more effectively:
Targeting is arguably the most important aspect of marketing. In order to simplify your strategy you need to ensure that your targeting is as effective as possible. Pinpointing the correct audience and the best content for them can be a tricky task, but once it is executed correctly it can make your life much easier. You may think you mastered the art of targeting long ago, but this is not always the case. Consider this: a recent study by Forrester found that while 66 percent of marketing professionals believed their targeted marketing was excellent or very good, while only 31 percent of customers agreed. Do some heavy lifting up front in order to simplify your marketing tactics in the long run. Study data surrounding your customers. Pinpoint things like demographics, engagement rates with current material etc. This information will help you create detailed customer profiles and categorize your targeted marketing efforts more effectively.
3. Milk every piece of content:
Have some leading industry knowledge that you know your audience will love? Convert the information into formats for all of your platforms, suggested Daily Worth. Try creating an in-depth blog post for your website. Pull out some highlights for your social media sites and link back to the blog. Produce a video that corresponds with the information. A handful of content can go a long way. By spreading it out across platforms you are ensuring none of your audience misses out while simultaneously cutting down on the content you have to produce. Sounds like a win-win to us.
4. Don’t overdo your marketing:
Simplifying your message can simplify your marketing for both you and your customers. There is no doubt that today’s technologically-driven world lends itself to information overload. Don’t make the mistake of having your marketing material become a burden to your audience. This can manifest itself in two ways: an overload of posts or an overload of details. Try not to flood your platforms with material, create a content calendar and stick to those distribution dates. By planning out your delivery dates ahead of time you can safeguard yourself from flushing your pages with posts and also simplify the process of distribution. When it comes to the information overload, try to keep your message concise. Search Engine Land explained that when there are too many details in a message, key points can be missed. Avoid that by cutting down your material. It will ultimately make your marketing efforts simpler and customers better informed.
5. Pinpoint your purpose:
Mapping out clear business objectives for each platform can make your marketing process much simpler, explained Daily Worth. By defining what you expect from each channel you are pinpointing how to approach the material on each site. This will create a much clearer focus for your marketing tactics. It can also help you recognize which platforms aren’t worth your effort. For example, say your goal for Facebook was to increase customer engagement rates. Material that does not rake in comments or likes is not achieving your goal. Therefore you should rethink that content or evaluate the value of Facebook as a channel. Creating a laser-focus on your desired outcomes for each platform can help your marketing simplification process considerably.