I recently sat down with DJ Kepler, our eMarketing manager here at Moving Targets, about how small and medium-sized businesses should go about optimizing their email marketing for Valentine’s Day, how to connect beyond the inbox and the idea that the KIS (“keep it simple”) approach is best when crafting email content.
Email Marketing
We recently chatted with DJ Kepler, eMarketing manager at Moving Targets, about why social media isn’t a threat to email’s future and the importance of optimizing email for mobile devices.
In many ways, the subject line acts as the make-or-break linchpin of an email marketing campaign. With this in mind, here are some tips on how to perfect the email subject line in order to maximize click rates, increase engagement among recipients and bolster campaign ROI.
Branded as “The inbox that works for you,” Gmail’s new Inbox feature is currently in beta and promises users “a fresh start that goes beyond email to help you get back to what matters,” according to its Web page.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.
Amid the hustle and bustle of the holiday season and the rush to get all necessary tasks – both professional and personal – completed before the ball drops, marketers may forget the fact that there’s a whole new year waiting after December for which they ought to strategize sooner rather than later.
It’s been a big few days for the small business world, with Black Friday kicking off seasonal shopping for many citizens and Small Business Saturday serving to remind consumers that “shopping small” is a great way to strengthen their local economies, give back to their communities and find unique gifts.
The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize,…
Holiday catering can be a significant boon for restaurants, providing a way to boost sales and attract new customers as the end of the year approaches. However, if you don’t put a robust plan in place to handle the additional business or you fail to adequately promote your seasonal offerings, you run the risk of missing out on the profits that the holidays can yield.
The fifth annual Small Business Saturday will be held on Nov. 29, sandwiched between Black Friday and its online equivalent, Cyber Monday. The goal of the event is to recognize the economic importance of small businesses by encouraging consumers to support local startups and invest in their communities.