While you get to work organizing and tidying up various aspects of your home, your life and your business, consider giving your email marketing strategy a spring cleaning too.
Email Marketing
Of all the various online marketing strategies that can be launched, email campaigns have been found to be the most effective in achieving conversions.
If widespread email blasts are on their way out, what type of messaging constitutes the future of the medium? There are two approaches that companies should aim to use: targeted and trigger-based.
Even if you haven’t seen the statistics, you’ve probably picked up on the fact that mobile device usage is rising. So, what does this state of affairs mean for email marketing?
The results of a poll provided more credence to the school of thought that email marketing continues to hold its own in an age of social media and mobility.
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
You’ve read the articles, seen the studies and are very much aware of the power of email-based marketing – so why aren’t your company’s promotional emails having more of an effect?
Whether your small business operations are in tip-top shape going into 2015 or you’re anticipating a scramble to get everything done on time, resolve to engage in smarter email marketing for your restaurant next year by keeping these aspects in mind.
The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
I recently sat down with DJ Kepler, our eMarketing manager here at Moving Targets, about how small and medium-sized businesses should go about optimizing their email marketing for Valentine’s Day, how to connect beyond the inbox and the idea that the KIS (“keep it simple”) approach is best when crafting email content.