The results of a poll provided more credence to the school of thought that email marketing continues to hold its own in an age of social media and mobility.
Email Marketing
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
You’ve read the articles, seen the studies and are very much aware of the power of email-based marketing – so why aren’t your company’s promotional emails having more of an effect?
Whether your small business operations are in tip-top shape going into 2015 or you’re anticipating a scramble to get everything done on time, resolve to engage in smarter email marketing for your restaurant next year by keeping these aspects in mind.
The traditional approach to marketing involves dedicating a lot of time to formulating a well-developed advertising strategy before rolling out campaigns. In this rapidly changing market, however, firms should be launching campaigns in real-time to their customers to capitalize on whatever’s trending in the moment.
I recently sat down with DJ Kepler, our eMarketing manager here at Moving Targets, about how small and medium-sized businesses should go about optimizing their email marketing for Valentine’s Day, how to connect beyond the inbox and the idea that the KIS (“keep it simple”) approach is best when crafting email content.
We recently chatted with DJ Kepler, eMarketing manager at Moving Targets, about why social media isn’t a threat to email’s future and the importance of optimizing email for mobile devices.
In many ways, the subject line acts as the make-or-break linchpin of an email marketing campaign. With this in mind, here are some tips on how to perfect the email subject line in order to maximize click rates, increase engagement among recipients and bolster campaign ROI.
Branded as “The inbox that works for you,” Gmail’s new Inbox feature is currently in beta and promises users “a fresh start that goes beyond email to help you get back to what matters,” according to its Web page.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.