Although email marketing might appear to be a simple, straightforward endeavor that demands little more than some catchy verbiage, there are some intricacies that must be reconciled and understood to make the campaigns work.
Email Marketing
The best ways to boost your email engagement are by sending to qualified leads, making use of analytics and following best practices.
While newer forms of advertising are important in building a brand, none of them compare to the conversion capabilities of email marketing campaigns.
While you get to work organizing and tidying up various aspects of your home, your life and your business, consider giving your email marketing strategy a spring cleaning too.
Of all the various online marketing strategies that can be launched, email campaigns have been found to be the most effective in achieving conversions.
If widespread email blasts are on their way out, what type of messaging constitutes the future of the medium? There are two approaches that companies should aim to use: targeted and trigger-based.
Even if you haven’t seen the statistics, you’ve probably picked up on the fact that mobile device usage is rising. So, what does this state of affairs mean for email marketing?
The results of a poll provided more credence to the school of thought that email marketing continues to hold its own in an age of social media and mobility.
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
You’ve read the articles, seen the studies and are very much aware of the power of email-based marketing – so why aren’t your company’s promotional emails having more of an effect?