It’s been a big few days for the small business world, with Black Friday kicking off seasonal shopping for many citizens and Small Business Saturday serving to remind consumers that “shopping small” is a great way to strengthen their local economies, give back to their communities and find unique gifts.
Email Marketing
The “Marshmallow Test” was developed during the 1960’s by Walter Mischel, a psychology professor at Stanford University. To briefly summarize,…
Holiday catering can be a significant boon for restaurants, providing a way to boost sales and attract new customers as the end of the year approaches. However, if you don’t put a robust plan in place to handle the additional business or you fail to adequately promote your seasonal offerings, you run the risk of missing out on the profits that the holidays can yield.
The fifth annual Small Business Saturday will be held on Nov. 29, sandwiched between Black Friday and its online equivalent, Cyber Monday. The goal of the event is to recognize the economic importance of small businesses by encouraging consumers to support local startups and invest in their communities.
Email is a great way to reach customers, but there are a few bad practices you need to avoid.
There is a great deal of email marketing effort involved before messages are even opened.
As a restaurant owner, you are likely deeply involved in advertising your eatery to the masses and driving traffic. Selecting…
With the prevalence of spam, people have become more and more hesitant about giving out their email addresses. This can…