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If you have space for networking groups to hold events, and you aren’t taking advantage of that, you’re missing a big opportunity to boost your business.
The best ways to boost your email engagement are by sending to qualified leads, making use of analytics and following best practices.
Direct mail has to be part of the digital equation to ensure the whole is greater in value than the sum of its parts – which translates to stronger returns.
Does your marketing strategy take into account the predicted purchasing power of the Baby Boomer generation? If not, you’re missing out on a potential goldmine!
While newer forms of advertising are important in building a brand, none of them compare to the conversion capabilities of email marketing campaigns.
Marketing measurement and analysis is critical today in terms of real returns and profitability. The sheer affordability of direct mail, email and social media advertising can lure small business owners into a false sense of comfort surrounding this allocation of their marketing funds.