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Direct mail has to be part of the digital equation to ensure the whole is greater in value than the sum of its parts – which translates to stronger returns.
Does your marketing strategy take into account the predicted purchasing power of the Baby Boomer generation? If not, you’re missing out on a potential goldmine!
While newer forms of advertising are important in building a brand, none of them compare to the conversion capabilities of email marketing campaigns.
Marketing measurement and analysis is critical today in terms of real returns and profitability. The sheer affordability of direct mail, email and social media advertising can lure small business owners into a false sense of comfort surrounding this allocation of their marketing funds.
Here are three more Instagram tips for auto shops to attract followers and strengthen audience engagement.
While you get to work organizing and tidying up various aspects of your home, your life and your business, consider giving your email marketing strategy a spring cleaning too.