Facebook marketing proven to increase profits, says new study

Social Media Marketing October 2, 2014 Updated on January 18th, 2019

Social media: it’s unavoidable. Everywhere you look there’s a group of people with their heads buried in their phones or snapping pictures of themselves.

For better or worse, social media and Facebook are an ever-present part of our lives.

But you’re more concerned about running a business than posting a selfie, and you’ve probably wondered, what can social media do for me?

The short answer is that happy fans make for good customers, and good customers make for bigger profits. An effective social media presence can deliver just that.

A study conducted by YetiData and Collective Bias of a major grocery store’s Facebook page (150,000+ fans) revealed that customers who were Facebook fans purchased 35 percent more than those who weren’t fans.

Facebook marketing proven to increase profits

Facebook customers are better spenders — [Source: InsideFacebook.com]

What’s more, Facebook fans who engaged with the page at least 10 times spent 95 percent more than typical customers. Those same engaged customers also visited the store 40 times more per year than the average customer.

So what does this all mean to you? A strong digital presence can help drive profits. The quicker you set up social media accounts, the quicker your business can start thriving.